ROC-Solid Revenue Management
At RevROC, we look at revenue management a little differently. For us, it’s a seven-day-a-week, 24-hour-a-day job. It’s about capitalizing on market conditions, instead of reacting to them; identifying opportunities ahead of your comp set; setting goals based on time-tested strategies.
Our team of specialists will be with you every step of the way, providing property-specific tools and resources that allow you to take control, while allowing us to accelerate your success with passion and precision.
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Rich is widely recognized by peers and colleagues as an industry leader in the revenue management discipline. He is renowned for his ability to drive superior market share for multiple brands and independent properties alike through the optimization of market segmentation across all distribution channels. Having spent much of his career in New York City and urban areas, his knowledge of market trends and ability to adapt to ever-changing economic conditions are unparalleled.
The results of his endeavors are not only evident to ownerships through consistent top-line excellence but also to his colleagues through their own enthusiasm and newfound fervor for revenue management as he relates it to them. In a sector of hospitality that is becoming increasingly complex and clouded, Rich believes the key to success is having a team effectively manage revenue streams from top to bottom to maximize profit. This is the foundation of RevROC.
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Jonathan Brooks has a passion for revenue management, top-line achievement and over- performing market share that continues to challenge his industry peers. An innovative problem-solver with a bottom-line perspective, his impact on asset performance is immediate. Combining detailed market and product knowledge with conventional and unconventional strategies, Jonathan has created a culture of intuitive forecasting that controls inventory and maximizes revenues.
His 20+ successful years in Revenue and General Management spans all industry facets, from opening new properties to acquisitions to multi-unit management in an array of markets, for a universe of brands. The excellence and integrity Jonathan has fostered among hundreds of hospitality professionals within the industry coincides with the growth of select and limited-serve sectors, both for management companies and for brands.
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Peter started his successful revenue management career nearly a decade ago, having held Director and Regional Director of Revenue Management positions for both branded and boutique hotels across seven major brands. Peter has worked for several prominent management companies, overseeing as many as 20 hotels at a time. He is considered a systems expert who possesses a unique ability to implement creative revenue strategies across several different platforms. As a result, he’s been recognized for top-line excellence and superior ranking in competitive measurements. As Corporate Director of Revenue Strategy, Peter oversees the daily operation and pricing strategies of the RevROC portfolio.
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